ABOUT ME

Samantha Wan is the founder of SKW and holds over 14 years of PR experience. Her skill set spans media relations, brand development, partnerships, event, and promotional initiative building for well-known and up-and-coming brands, alike. She works closely with renowned chefs, restaurant operations, sales, communication, and events teams to develop PR strategy, targeted messaging, and secure high-profile press coverage.

Her work in the PR & Marketing hospitality field has included clients such as American Airlines, The Coffee Bean & Tea Leaf, Kikori Whiskey, Terranea Resort, the SLS Beverly Hills Hotel, amongst other award-winning restaurants, hotels, and resorts. She has earned media experience with outlets such as Food Network, Travel Channel, Foodbeast, Hallmark Channel, GQ Magazine, Food & Wine, Forbes, New York Times, Los Angeles Times, Entrepreneur, Eater,  INSIDER, INC., National Geographic, USA Today, Sunset, and various others.

Samantha holds a Master’s in Strategic Public Relations from the University of Southern California.