ABOUT
SKW PR is a Los Angeles-based boutique public relations and marketing agency specializing in hospitality, food & beverage, travel, lifestyle and emerging consumer brands. We help ambitious brands build visibility, credibility and lasting cultural relevance through strategic storytelling and relationships that drive results.
SKW PR combines deep hospitality expertise with an extensive network of media, influencers, tastemakers and industry partners. We understand what makes a brand newsworthy—and, more importantly, how to turn that story into meaningful exposure and opportunities for growth.
From launching a new brand to repositioning an established business, introducing a new product or creating buzz around a major milestone, we develop customized PR strategies designed around each client's specific goals. Our approach goes beyond simply generating press coverage. We identify the stories, moments and partnerships that can create sustained momentum for a brand.
Our services include strategic public relations, media relations, brand positioning, influencer and tastemaker engagement, strategic partnerships, events and social media strategy.
Meet the Founder
Samantha Wan is a public relations strategist and entrepreneur with a career rooted in hospitality, brand development and strategic communications.
Samantha holds a Master’s degree in Strategic Public Relations from the University of Southern California, and began her career at Wagstaff Worldwide in 2012, where she spent years developing her expertise in hospitality public relations and working alongside leading restaurant, hotel and lifestyle brands. Samantha later brought her expertise in-house as the VP of Marketing, Public Relations and Social Media for Barton G. Restaurant Group in 2019, where she oversaw brand strategy and communications initiatives for the acclaimed hospitality group.
In 2022, Samantha founded SKW PR to create a more personalized, strategic approach to public relations—one built on partnership, creativity and an integral understanding of each client's business. Combining agency experience, in-house leadership and an entrepreneurial mindset, she works alongside founders and hospitality leaders to uncover what makes their brands distinctive and develop strategies that create lasting impact.
Samantha believes the strongest brands are built through authentic storytelling, thoughtful strategy and a clear understanding of the audience they want to reach. Her approach is tried and true: listen first, identify the opportunity, and build meaningful ways for brands to be seen and remembered.